In this episode of Ramble & Mosey, we welcome Phil Britton of Fresh Systems LLC and Vaughn Rodriguez (formally) of Innovate Marquette to dig into how outdoor recreation and conservation come together in Michigan’s Upper Peninsula. We unpack the story of the Orion Project (Outdoor Recreation Innovation Action Network) and its role in growing the region’s outdoor economy.

Phil and Vaughn share how they’re tackling challenges like remote geography and climate change while also seizing opportunities for sustainable growth. Along the way, we explore how community engagement, regional innovation, and conservation can thrive alongside increased tourism.